ServicesAboutBlogContactGet a Quote →
// Case Study: Idiya Ltd · New Zealand

Unifying Furniture Retail with Odoo Neural Systems

How Metamorphosis engineered a seamless digital ecosystem for New Zealand's premier furniture leader, resulting in 100% stock accuracy and +65% e-commerce growth.

+65%
E-Commerce Growth
+40%
Logistics Efficiency
-30%
Delivery Lead Time
100%
Inventory Accuracy

About Idiya

Idiya Ltd. is a prominent New Zealand-based furniture retailer dedicated to transforming houses into homes through smart, functional, and affordable design. Operating under the philosophy "Solved by Idiya," the company offers an extensive catalog spanning living room, bedroom, kitchen, dining, office, and outdoor furniture — serving customers across both the North and South Islands.

The Challenges

1
High-Complexity Logistics
Serving customers across both islands created a logistical puzzle. Inventory was difficult to track across regional warehouses.
2
The Kitset Nightmare
Furniture arrives in multiple boxes with dozens of components. Tracking Bill of Materials (BOM) parts was a major operational pain.
3
Inefficient Order Processing
The team struggled with real-time order tracking and lacked automated delivery timelines — a major bottleneck to growth.
4
Technical Fragmentation
Syncing stock across multiple marketplaces, integrating BNPL payment schemes, and sending automated SMS notifications all required separate systems.

The Solution

1
Intelligent Routing & Shipping
Completely overhauled the logistics framework with automated shipping rate calculations based on volume and weight.
2
Tailored E-Commerce Checkout
Customized the storefront with dynamic inventory visibility and a calendar-based delivery booking tool.
3
Omnichannel Synchronization
Integrated with leading marketplaces, ensuring centralized inventory and complex BOM tracking in real-time.
4
Full Localization & Payment
Regional payment gateways, BNPL schemes, and SMS gateway for order notifications deployed across the platform.

Technical Stack

Platform
Odoo 19 Enterprise
AI Architecture
RAG Integration
E-Commerce
Native Odoo Shop
Logistics
WMS + RFID Sync
Finance
Multi-Currency GL
Hosting
Odoo.sh + Cloud
Database
PostgreSQL Hybrid
Support
24/7 SLA Management

The Implementation Team

Sadiq M Alam
Sadiq M Alam
Project Manager
Niaj S Shishir
Niaj S Shishir
Lead Developer
Joyanto C Barmon
Joyanto C Barmon
Backend Developer
Tarek Hasan
Tarek Hasan
Data Specialist

Ready for your transformation?

Our experts can design a similar neural ecosystem for your enterprise.

Get a Free Consultation →
Chat on ViberChat on WhatsApp